RESTAURANT & HOSPITALITY / COMMISSIONED RESTAURANT WEBSITE
Fire Craft BBQ
A launched restaurant website built around Texas barbecue, made-from-scratch food and the next visit.
- Industry
- Restaurant & hospitality
- Location
- Kingwood, Texas
- Project type
- Commissioned restaurant website
- Status
- Client Project
Commissioned client website designed and built by DV Web Co, now launched at the restaurant’s official domain. No business results are claimed.
View live website
01 / BUSINESS CONTEXT
Introduce the food and give diners a clear next step.
Online problem being addressed. Diners need to find the menu, check visiting details and order food. Catering customers need a separate route to plan an event.
02 / DESIGN STRATEGY
Specific choices.
A clearer next step.
I paired close-up barbecue photography with condensed headlines, charcoal surfaces and warm red accents. The opening message, Texas Barbecue. Made From Scratch., puts the food at the center of the introduction.
Messaging and content approach. I gave the menu, catering and gallery their own pages, with the restaurant story and visiting details on the homepage. Customers can browse the food before placing an order or planning a visit.
- 01Food photography in the opening screen
- 02Dedicated menu, catering and gallery pages
- 03Restaurant story alongside visiting information
- 04Mobile menu and ordering shortcuts
03 / DESKTOP
Room to establish the story.
On desktop, diners see the Texas Barbecue. Made From Scratch. headline beside a large food photograph. The menu, catering, gallery, story and visit navigation sit alongside online ordering.
04 / MOBILE
The same confidence in one hand.
On mobile, diners see barbecue photography followed by the made-from-scratch introduction and a menu button. An ordering shortcut sits in the compact header.
IMPORTANT INTERACTIONS
Useful actions stay close to the customer’s intent.
Customers can move from browsing the menu to the restaurant’s ordering service, or find the location and hours before setting out.
- 01Explore the menu
- 02Open online ordering
- 03Find directions and visiting hours
- 04Explore catering
DESIGN GOALS
The goals behind the design.
- Give first-time diners a clear sense of the food and restaurant
- Keep menu, ordering and location information easy to reach
These are design goals, not measured results. DV Web Co makes no claims about traffic, leads or sales from this project.
A WEBSITE FOR YOUR BUSINESS
